The Serbian FA agreed the marketing rights with popular Serbian brewery from Čelarevo Carlsberg Srbija and cup was named after its main brand Lav pivo.
•
The trophy which is heavily inspired by Orthodox Christianity as well as Serbian history was proclaimed as the perfect trophy for the biggest football competition in Serbia.
World Cup | FIFA World Cup | 2010 FIFA World Cup | Serbian | FA Cup | 1978 FIFA World Cup | 2006 FIFA World Cup | Davis Cup | Serbian language | Stanley Cup | Rugby World Cup | Cricket World Cup | 1986 FIFA World Cup | 1982 FIFA World Cup | Sprint Cup Series | 2007 Cricket World Cup | 2011 Rugby World Cup | 2002 FIFA World Cup | Serbian Orthodox Church | League Cup | Scottish Cup | Grey Cup | Football League Cup | 1998 FIFA World Cup | Challenge Cup | 2014 FIFA World Cup | Ryder Cup | 2003 Rugby World Cup | UEFA Cup Winners' Cup | Melbourne Cup |
In 2007–08, Sinđelić Niš made it to the quarter finals of the Serbian Cup where they lost 5–1 to FK Partizan.