X-Nico

Sergio Zyman

Sergio Zyman is of Mexican Jewish heritage and is originally a native of Mexico City.

Tab Clear

In his 2011 book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, Stephen Denny published an interview with former Coca-Cola Chief Marketing Officer Sergio Zyman that stated the formation and subsequent failure of Tab Clear was a deliberate move to destroy Crystal Pepsi, capitalizing on the public's lack of understanding of Pepsi's heavily-marketed product.

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