In his 2011 book, Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, Stephen Denny published an interview with former Coca-Cola Chief Marketing Officer Sergio Zyman that stated the formation and subsequent failure of Tab Clear was a deliberate move to destroy Crystal Pepsi, capitalizing on the public's lack of understanding of Pepsi's heavily-marketed product.
Clear Channel Communications | Clear Lake | Clear Channel | On a Clear Day You Can See Forever | Clear Lake, Iowa | Tab | Clear Light | Clear Creek | Tab (soft drink) | Tab Hunter | Tab Benoit | Ranger Tab | Clear Lake (California) | Clear-channel station | clear channel | Tab Smith | Tab Baldwin | Tab (album) | It Came Upon the Midnight Clear | Clear Creek (California) | clear-channel station | Clear Channel's Premium Choice | Clear and Present Danger (film) | clear and present danger | Cape Clear | When It's All Over We Still Have to Clear Up | Tab Clear | tab | Severe Clear | Point Clear, Alabama |
The lemon-lime drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear.