The company, whose struggles mirrored Service Merchandise, closed 18 stores and tried to reinvent itself as a craft and party store, eliminating consumer electronics, toys and sporting goods.
In May 1985 the H. J. Wilson Co. was acquired by Service Merchandise for approximately $200M.
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The company lost market share in its housewares and electronics sectors to giant discounters such as Wal-Mart and Bed, Bath & Beyond, and later Best Buy and Circuit City.
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