In addition to Russell, the label signed other talents, such as Tulsa Sound artists J. J. Cale, The Gap Band, and Dwight Twilley Band, as well as Lyons and Clark, Freddie King, Tom Petty & The Heartbreakers, Phoebe Snow, and The Grease Band.
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The company established offices in both Los Angeles and Tulsa, Russell's home town, where the label sought to promote a "workshop atmosphere" with a recording studio in a converted church, adjoining houses for artists working at the studio, and other facilities.
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The Great Lost Twilley Album, the third and final album from the Dwight Twilley Band, recorded 1974–1980, released in 1993 on Shelter Records
Twilley Don't Mind, the second album from the Dwight Twilley Band, recorded and released 1977 on Shelter Records