In 2008, the United States NTIA began a major effort to assist consumers in the purchase of digital television converter boxes.
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The United States National Telecommunications and Information Administration (NTIA) ran a coupon-eligible converter box (CECB) subsidy program for the ATSC conversion, but did not subsidize the purchase of a smart antenna to mitigate the cliff effect of digital television, and most CECBs do not support smart antennas.