He is easily identified by his eyepatch and Snidely Whiplash-style mustache.
The shop was filled with toys, stuffed animals, trinkets, hats, t-shirts, wristwatches, original animation cels, cartoon scripts, recordings of TV themes, and assorted souvenirs, all bearing the likenesses of Dudley Do-Right, Rocky & Bullwinkle, Peabody and Sherman, Hoppity Hooper, George of the Jungle, Tom Slick, Super Chicken, Boris & Natasha, Snidely Whiplash and the other famous, wacky creations of Jay Ward Studios.
The attraction's queue area passes through: Snidely Whiplash's hideout; a theater that spoofs movies such as "Jaws," "The Silence of the Lambs", "E.T. the Extra-Terrestrial", "Three Men and a Baby" and "Star Wars"; and a room with a talking bear head and a talking beaver head on a wall.