The tournament traditionally begins Friday evening with social games and a wine-and-cheese reception.
Xu Cheng, 5 Minutes’ founder, seems to have achieved his goal to make kaixin nongchang a true Social Game.
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Jon Radoff, the developer of the game, created a gaming social network called GamerDNA and has started a social gaming company Disruptor Beam which holds the license to Game of Thrones.
In the PlayStation 3's community-based social gaming network, PlayStation Home, Irem has released a Game Space in the Japanese Home on December 3, 2009 to promote the release of R-Type Tactics II: Operation Bitter Chocolate on the PSP and PSPgo.
Scoreloop (a subsidiary of BlackBerry) is a cross-platform social gaming network for the operating systems including BlackBerry (Tablet OS and BlackBerry 10), Android, Bada, iOS and Windows Phone 7.