After Fleming left Rawhide at the end of the 1964-65 season (the series would continue for thirteen episodes before it was cancelled by CBS), he took part in a Doris Day vehicle The Glass Bottom Boat where he played a suave spy, and then was signed to star in High Jungle, an MGM adventure film shot in Peru.
With the demise of the studio system, star vehicles are less common in the movie business, although they continue to appear occasionally (e.g. Julia Roberts in Pretty Woman, The Rock's The Scorpion King, or more recently Miley Cyrus' The Last Song).
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Originally produced as Call Me Jacky at The Oxford Playhouse in 1967, the play eventually caught the attention of producer Robert Whitehead, who viewed it as an ideal star vehicle for Katharine Hepburn.