In 2007, Whyte House Productions released The Man Who Souled the World, a documentary about Steve Rocco and the creation of World Industries, as well as his other skateboard related companies and ventures.
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The Plan B company was formed as part of the Dwindle Distribution company, at that time overseen by Steve Rocco and Rodney Mullen, and, like Way, Ternasky was also formerly with H-Street, where he co-managed the company with Tony Magnusson.