Iansiti writes with Steven Sinofsky of Microsoft Corporation on the gap that often develops between top-down, directed strategy and bottom-up, emergent behavior within an organization.
At the June 2012 unveiling event, Steven Sinofsky, President of the Windows and Windows Live Division, stated that pricing for Surface RT "would be comparable to other ARM devices" and pricing for Surface Pro "would be comparable to current ultrabooks."
Several months after Traut's demonstration, some confusion arose from an interview by Ina Fried of CNET's News.com with Steven Sinofsky, the vice-president of Windows engineering at Microsoft.
One Strategy: Organization, Planning, and Decision Making, published by John Wiley & Sons in November 2009, was co-authored by Sinofsky and Marco Iansiti of Harvard Business School.
Steven Spielberg | Steven Seagal | Steven Soderbergh | Steven Holl | Steven Tyler | Steven Isserlis | Steven Gerrard | Steven Curtis Chapman | Steven Berkoff | Steven Wilson | Steven Pinker | Steven Levy | Steven Moffat | Steven 'Bo' Keeley | Steven Weinberg | Steven Meisel | Steven Hyde | Steven Ford | Steven Stucky | Steven Dann | Steven | Steven Yeun | Steven Webber | Steven T. Seagle | Steven R. Smith | Steven Houghton | Steven Hirsch | Steven Heighton | Steven Dietz | Steven Chu |