Iansiti and Sinofsky discuss the approach Sinofsky took within the Windows and Windows Live Group at Microsoft to bridge this gap during the development of the Windows 7 operating system.
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Iansiti writes with Steven Sinofsky of Microsoft Corporation on the gap that often develops between top-down, directed strategy and bottom-up, emergent behavior within an organization.
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Iansiti writes with Roy Levien about the concept of the business ecosystem, whereby complex business networks can be thought of as interdependent ecosystems.
One Strategy: Organization, Planning, and Decision Making, published by John Wiley & Sons in November 2009, was co-authored by Sinofsky and Marco Iansiti of Harvard Business School.
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