Mike Haggar makes a brief appearance in one of the 2011 trailers for Street Fighter X Tekken where he gets beaten by King.
Supercool Creative is currently responsible for the social media marketing for Street Fighter X Tekken, a AAA fighting game being released in March, 2012 by Capcom.
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Eddy makes a series of brief cameos in Street Fighter X Tekken and its associated "Episode" trailers, as Christie, accompanied by Lei Wulong, seeks out Pandora in the hopes it will lead her to Eddy.
Kazuya appears in the short film Street Fighter x Tekken: The Devil Within portrayed by Mark Musashi.