Surendranath has directed about 3,500 television commercials in a span of about 35 years, including advertisements for Liril soap, Nirma Washing Detergent, Vimal Sarees Suiting, Sunsilk Shampoo, Fair & Lovely, Taj Tea, and Himani & Charagh Din.
At age 15, Rushton was signed by Vivien's Model Management, and traveled to South East Asia to shoot campaigns for Ponds, Sunsilk, Toyota and Oral-B.