He appeared in a 2013 television commercial for Volkswagen which aired during Super Bowl XLVII after a "teaser" version of the ad had run a few days prior.
The Huffington Post explains that in 2013, "CBS...refused to air a short commercial for adult-themed site Pornhub during the Super Bowl on Sunday....The 20-second spot, which features an older couple sitting on a park bench (that's really all that happens), included no explicit content".
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Heiman appeared in Go Daddy's Super Bowl XLVII commercial, acting with the model Bar Refaeli (with whom he kisses intimately) and NASCAR driver and perennial Go Daddy pitchwoman Danica Patrick.
As part of CLA-Class US product launch, a television commercial featuring Kate Upton was produced for, and premiered during the 4th quarter of Super Bowl XLVII.