Besides connecting the cities of Talladega and Pell City, one of the main functions of SR-34 is that serves as one of several routes that leads motorists to and from Talladega Superspeedway, the site of two NASCAR Sprint Cup races.
For the race at Talladega Superspeedway, held in late April or early May, from 1998 to 2001 see Aaron's 499
In 2012, Quiroga returned to KBM for a limited schedule of events, driving the No. 51 Toyota in four races at Talladega Superspeedway, Texas Motor Speedway, Phoenix International Raceway and Homestead.
In 2013, Rich's Farm Rich brand became sponsor for Front Row Motorsports' David Ragan in the NASCAR Sprint Cup Series, and in its first race as sponsor, Ragan won the 2013 Aaron's 499 at Talladega Superspeedway; Farm Rich again served as Ragan's sponsor at Richmond International Raceway in the 2013 Federated Auto Parts 400.
In the spring race at Talladega in 1987, Read was swept up in a massive pileup late in the race, but was uninjured.
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The 2008 Aaron's 499 was the ninth race in the 2008 NASCAR Sprint Cup schedule and was raced on April 27, 2008 at Talladega Superspeedway two miles east of Lincoln in Talladega County, Alabama.
The outstanding band, under the direction of Billy "Rip" Reagan, his son Steve Reagan, Boyd McKeown, Pat Morrow, Russ Waits and others (all former ESHS band members themselves) played for many events such as the Mardi Gras, New Orleans Saints football games as well as performing at the Viking football games, and events at the Talladega Superspeedway race track and many other national events.