In 1977, Tchibo purchased shares of Beiersdorf and in 1980, the company became the majority shareholder of the Hamburg cigarette producer Reemtsma.
Tchibo |
Before founding the Tchibo company Tchilinghiryan dealt as a dried fruit specialist in dates, figs and Trail mix.
An ExxonMobil ad campaign in January 2009 touted Tchibo coffee drinks at the company's Esso stores with the slogan Jedem den Seinen! The ads were withdrawn after protest from the Central Council of Jews in Germany, and a company spokesman said its advertising contractor had been unaware of the proverb's association with Nazism.