The video (directed by Hype Williams) was inspired by the film Inception, and consists of numerous scenes which visualize many of the metaphors and similes Wayne says in the song.
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The latter was reportedly composed from unreleased material from the original Tha Carter IV sessions, as the album was released whilst Wayne served a prison sentence at Rikers Island prison for illegal possession of a weapon, and was thus unable to record any new material: this also meant Tha Carter IVs recording sessions were once more put on hold.
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