In July 2009, The 3Ds got together to play two shows at the Merge Records 20th anniversary festival, held in Chapel Hill, North Carolina.
Reggie Fils-Aime announced that the titles were slated for release on the 3DS and would possibly use the 3DS' features, such as 3D effects, analog control, or camera support.
Official Nintendo Magazine gave the 3DS version of the game a score of 37, saying it was like a "stale pack of Jammie Dodgers with a best before date that expired in the late 1990s." GamesMaster (magazine) also gave the 3DS version a negative review, giving it a score of 40.
The initiative is based on a concept developed Raving Fans by the management expert Ken Blanchard and Sheldon Bowles that emphasizes "the 3Ds": Deciding what you want, Discovering what the customer wants and Delivering plus 1% of what the customer expects.