C. K. Prahalad included a case study of Jaipur Rugs in his book The Fortune at the Bottom of the Pyramid citing it as an example of a social business which helps in tackling world poverty.
With C.K.Prahalad, Prof. Hart also wrote the groundbreaking 2002 article "The Fortune at the Bottom of the Pyramid".
The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business.
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