Twain and Warner got the name from Shakespeare's King John (1595): "To gild refined gold, to paint the lily... is wasteful and ridiculous excess." Gilding gold, which is already beautiful and not in need of further adornment, is excessive and wasteful, characteristics of the age Twain and Warner wrote about in their novel.
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Baddeck, And That Sort of Thing is a travel journal written by Charles Dudley Warner, the American author who co-wrote The Gilded Age: A Tale of Today with Mark Twain.