X-Nico

6 unusual facts about The Gruen Transfer


Gruen transfer

A television program on Australia's ABC1 network, called The Gruen Transfer, discusses the methods, science and psychology behind advertising.

Mental Engineering

The Gruen Transfer, a similar program deconstructing advertisements, was launched by the Australian public television network in 2008.

Russel Howcroft

Russel Howcroft is an Australian business man and media personality best known as a panellist on the ABC television program The Gruen Transfer.

The Gruen Transfer

A spin-off series called Gruen Nation was aired during the 2010 federal election campaign.

A spinoff series, Gruen Nation, aired during the 2010 Australian federal election and again for the 2013 Australian federal election.

Previous examples have included whale meat, tourism in Baghdad, the beleaguered Australian Democrats political party, and a proposed invasion of New Zealand, which provoked a response from the New Zealand government and several NZ YouTube viewers, although the final episode of Series One provided some balance in the form of a promotion for tourists not to visit Australia.



see also