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The Paradox of Choice: Why More Is Less

Nobel Prize winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak (best or worst), and how they felt when they ended.

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Second-Order Decisions. Law professor Cass Sunstein uses the term "second-order decisions" for decisions that follow a rule.

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