In the mid 2000s, he became host for the RAI production of Affari Tuoi, the Italian version of the show Deal or No Deal, then he presented other programs for the first channel, such as The Singing Bee (in Italian Chi fermerà la musica).
On December 7, 2013, Cruz won the P1,000,000 in The Singing Bee with four consecutive answers.
singing | Bee Gees | Singing | bee | The Sacramento Bee | Easy Mo Bee | Green Bee-eater | The Singing Fool | Bee Season | Viennese Singing Sisters | Bridget "Bee" Vreeland | The Singing Estate | The Singing Bee | The Dixie Bee-Liners | Singing in the Dark | Overtone singing | Omaha Bee | Honey to the Bee | Busy Bee Starski | Bee orchid | bee orchid | Bee Branch, Arkansas | Bee Branch | Bee Bee Bee | Barnard Elliott Bee, Jr. | Who's That Singing Over There | The Singing Vagabond | The Singing Bee (Philippine game show) | The Record of Singing | The Modesto Bee |
Amy Perez was the original host but resigned to take care of her child (and eventually transferred to ABS-CBN to the host of The Singing Bee).