The group's music and unusual costuming (large Afros and white makeup) typified the then-popular trend of "psychedelic soul" which producer Norman Whitfield had inaugurated.
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The group's costuming and style changed as well, becoming even more unusual and Funkadelic-influenced.
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Their single Top 40 hit in the United States was the ominous "Smiling Faces Sometimes," originally recorded by The Temptations, which hit #3 on the US pop charts in 1971.
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On August 13, 2007, Brother Ali appeared on The Late Late Show and performed his single "Uncle Sam Goddamn" from The Undisputed Truth.