Among other research, he has promulgated the Theory of Deadly Initials and the theory that infants resemble their fathers more closely than they do their mothers.
The research, carried out by psychologists Nicholas Christenfeld, David Phillips and Laura Glynn, and published in the paper "What's in a Name: Mortality and the Power of Symbols", suggested that men with "negative" sets of initials (e.g. DIE or PIG) have, on average, a shorter lifespan than those with "positive" initials (e.g. ACE, VIP).
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