In 2011, Cell C enlisted South African comedian, Trevor Noah, as their spokesperson, in a marketing campaign where he was given the title as their "CEO" (Chief Excellence Officer).
In February 2010, Moosa was one of the headline acts along with other South African comedians (including Trevor Noah, David Kau, John Vlismas, Tumi Morake and Marc Lottering).
South African comedian Trevor Noah has often ridiculed Shaik, calling him "South Africa's Chuck Norris", due to his rather violent nature.
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