Survivorship bias can raise truth-in-advertising problems when the success rate advertised for a product or service is measured with respect to a population whose makeup differs from that of the target audience whom the company offering that product or service targets with advertising claiming that success rate.
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Located in Toronto, Avion produced notable advertisements like the original Truth in Advertising film, and its work has won numerous awards at the Cannes Film Festival.
Tim Hamilton (director), American filmmaker; directed first feature, Mama's Boy in 2007; Palme d'Or nomination (Truth in Advertising, 2001)