U3W tended to focus its attentions on trying to build up grass-roots support in loyalist areas, emphasising Ulster-Scots and the Battle of the Boyne commemorations and has its main office in the Shankill area of Belfast.
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The party largely confined its activities to the Belfast West constituency, campaigning only there in the 2001 general election (with Kerr winning 116 votes for a 0.3% share) and the 2003 assembly election (16 votes).
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