The Jacob's brand in Ireland is owned by Jacob Fruitfield Food Group, part of the Valeo Foods Group, and in the UK it is owned under licence by United Biscuits.
The United Biscuits Network, a closed-circuit radio network serving their factories across the UK which was active from 1970 to 1979, spawned the career of UK radio presenter Steve Allen and TV and radio personality Dale Winton.
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In his 2009 book The Pleasures and Sorrows of Work, Alain de Botton chronicles his tour and brief experiences with employees of United Biscuits as they launched the "Moments" biscuit line.
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In addition to his position at EMI, Nicoli has previously been Group Chief Executive of United Biscuits (Holdings) plc (1991 - 1999) and Non-Executive Chairman of HMV Group plc, The Tussauds Group Ltd and Vue Entertainment Ltd