In addition to his position at EMI, Nicoli has previously been Group Chief Executive of United Biscuits (Holdings) plc (1991 - 1999) and Non-Executive Chairman of HMV Group plc, The Tussauds Group Ltd and Vue Entertainment Ltd
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While working in marketing for the confectionery company Rowntree's (previously owned by Rowntree Mackintosh), Nicoli spotted a gap in the market and filled it with two chocolate bars that have since become bestsellers: the Lion Bar and Yorkie
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In July 2003, he received the honorary degree of Doctor of Engineering from Brunel University for his outstanding service to the local community.
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