Rudy spends his senate investment on buying 250 cars from Mexican dealer Manuel (Alfonso Arau) and having 250 student drivers deliver them to New Deal in less than two hours.
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In addition to the formation of DC Cook Direct, Derek Cook had also formed Motor Solutions in 2002, an online discount dealer of new and used cars, which was later sold to Virgin Group (with Virgin taking a 53% stake, and keeping Cook on as the chief executive), and renamed as Virgin Cars, before its closure in January 2006, seven months after Cook's death.
A major employer is the Toyota New Zealand plant, which assembled CKD cars until 1998, and now refurbishes imported used cars.