Originally Viewer's Choice was the monopoly provider of pay-per-view service in Eastern Canada, while Western International Communications was granted similar rights for its Home Theatre service in Western Canada, mirroring the regions held by Astral and WIC for pay TV service (The Movie Network and Superchannel, respectively).
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Although Viewers Choice (and pay-per-view services in general) continue to be a main provider of big-ticket live events, much of their movie content has been duplicated by video on demand (VOD) services operated by cable and IPTV companies (and as noted below, Viewers Choice is not currently available on any Canadian satellite provider).
Sophie's Choice | First Choice | Choice: Current Reviews for Academic Libraries | Sophie's Choice (film) | school choice | Parents' Choice Award | Critics' Choice Television Award | Weapon of Choice | Star 69 / Weapon of Choice | People's Choice Award | Nickelodeon Australian Kids' Choice Awards | K's Choice | Hobson's Choice (play) | Choice Hotels | Choice | BBC Choice | 12th Critics' Choice Awards | Your Choice Records | The People's Choice (TV series) | The People's Choice | Schenck v. Pro-Choice Network of Western New York | New Zealand Music People's Choice Award | Music Choice International | Music Choice | Market of Choice | Ladies' Choice | Kids' Choice Awards | It's Your Choice (album) | It's Your Choice | Hobson's Choice |
His 2001 music album Piya Basanti was a mega-hit and won International viewers' choice award at the 2001 MTV Video Music Awards.