In 2007, CSR acquired the Australasian glass businesses of Pilkington and the Melbourne based glass processing company DMS Glass, subsequently renaming both as Viridian.
The name was chosen to refer to a shade of green that does not quite look natural, indicating that the movement was about innovative design and technology, in contrast with the "leaf green" of traditional environmentalism.
Viridian |
Steffen, Jamais Cascio, and Jon Lebkowsky, along with some other frequent contributors to Sterling's Viridian notes, formed the Worldchanging blog.