Steffen, Jamais Cascio, and Jon Lebkowsky, along with some other frequent contributors to Sterling's Viridian notes, formed the Worldchanging blog.
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The name was chosen to refer to a shade of green that does not quite look natural, indicating that the movement was about innovative design and technology, in contrast with the "leaf green" of traditional environmentalism.
International Red Cross and Red Crescent Movement | Non-Aligned Movement | Leadership in Energy and Environmental Design | Rhode Island School of Design | design | Union for a Popular Movement | Arts and Crafts movement | Oxford Movement | Indian independence movement | White movement | Temperance movement | Movement for Democratic Change | Art Center College of Design | Polish resistance movement in World War II | Latter Day Saint movement | Ulm School of Design | industrial design | conservation movement | Cadence Design Systems | Resistance movement | Italian resistance movement | interior design | 19th of April Movement | Vitra Design Museum | temperance movement | sound design | Parsons The New School for Design | Orange Democratic Movement | Movement for Democratic Change – Tsvangirai | movement |