Volvo's first modern convertible, the C70 was manufactured in Uddevalla, Sweden on a separate assembly line from the 70-series sedan and station wagon.
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The C70 was introduced to the press in a signature color (saffron pearl metallic) and for the debut marketing, the 1997 movie The Saint featured a C70 — recalling the notable connection of the Volvo P1800 and the TV series from the early 1960s, The Saint with Roger Moore as Simon Templar.
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