Prior to The CW's formation, UPN was seen through Troy's WRJM-TV (now WIYC), while The WB aired via cable-only "WBMY," operated by NBC affiliate WSFA as part of The WB 100+ Station Group.
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WBMM would begin to have competition to its outsourced broadcast on January 7, 2008 after Fox affiliate WCOV-TV entered into a news share arrangement with NBC outlet WSFA.
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A content sharing arrangement would eventually be set up between WBMM and then sister station WLTZ in Columbus, Georgia to share resources when covering East-Central Alabama since Montgomery and Columbus have coverage areas bordering each other.