In 1988, WCOV-TV owner David Woods bought the controlling interest in the promotion from Ron Fuller, and he renamed it Continental Wrestling Federation in a further attempt to compete with Vince McMahon and appear to resemble a nationwide promotion, even to the point of getting an odd national TV deal with Financial News Network.
Don came to Montgomery in the early 1960s and created Alabama's first call-in talk show on WCOV, later moving it to the now-defunct radio station WQTY-AM 1000, which originated from the Frank Leu Building in downtown Montgomery.
WBMM would begin to have competition to its outsourced broadcast on January 7, 2008 after Fox affiliate WCOV-TV entered into a news share arrangement with NBC outlet WSFA.