Post Publishing owned the newspaper from 1920 until it was purchased by Gillett Communications on August 1, 1984, and was also a former owner of WLUK (Channel 11) in Green Bay, Wisconsin, Marquette, Michigan's WLUC (Channel 6), WEAU (Channel 13) in Eau Claire, and Rochester, New York's WOKR (Channel 13).
At that point, the station joined WLUC, Saginaw's NBC affiliate WEYI-TV and (to a degree) Toledo, Ohio's NBC affiliate WNWO-TV as part of Barrington's family of stations in and around Michigan.