The signal is beamed directly north so as not to interfere with any Madison Stations including full power Trinity Broadcasting Network (TBN) affiliate WWRS, which has its digital television signal on channel 43.
The launch by TBN of WWRS from Mayville did not affect W16BS as that station's signal was blocked by the Kettle Moraine range east of Fond du Lac, blocking any signal from entering Sheboygan and leaving TBN to continue to operate W16BS.