Since the advent of the Portable People Meter by Arbitron in Philadelphia, WXTU has become the most listened to country station in the United States (based on listener cume).
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The very first country song on WXTU was "Are You Ready For The Country" by Waylon Jennings.
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Starting in the 1960s General Cinema diversified into other businesses; at times they owned the department store Neiman Marcus, the publisher Harcourt Brace, radio stations in several major markets (notably WEFM in Chicago, WZGC in Atlanta, WGCL in Cleveland, and WIFI in Philadelphia), and TV station WCIX in Miami.