Starting in the 1960s General Cinema diversified into other businesses; at times they owned the department store Neiman Marcus, the publisher Harcourt Brace, radio stations in several major markets (notably WEFM in Chicago, WZGC in Atlanta, WGCL in Cleveland, and WIFI in Philadelphia), and TV station WCIX in Miami.
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It was built in 1977 and was anchored by a General Cinema triple-screen movie theater, later to become part of Carmike Cinemas.