WBZ-TV 4 in Boston, Massachusetts, along with the four other Group W stations, hosted and broadcast a celebratory festival, "Kidsfair" (usually held around Labor Day ever since) from Boston Common.
It was at this point that Bing, who had been writing in secret within a large multinational corporation, revealed his existence to his colleagues at Westinghouse, who had heretofore known him only by his given name.
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In 1957, the Post-Gazette launched WIIC-TV (now WPXI) as the area's first full-time NBC affiliate three years after Westinghouse Electric's Group W spurned NBC for CBS with its newly acquired former DuMont O&O WDTV (now KDKA-TV) despite KDKA Radio's longtime affiliation with NBC Radio.
Other entities that also used the satellite included Group W, Wold/Keystone Communications (which used the satellite to feed Paramount Television's syndicated output including Entertainment Tonight, Star Trek: The Next Generation, and Star Trek: Deep Space Nine.), Compact Video, Lorimar/Telepictures, and Warner Bros. Television.