Sanderson was the first wrestler since 1988's "Wheaties Search for Champions" winner, Sammy Chagolla, to be featured on Wheaties cereal boxes for his achievement.
In October 1990, Myers was featured on the 18 ounce box of Wheaties breakfast cereal along with fellow Cincinnati Reds 1990 World Series champions Eric Davis, José Rijo, Barry Larkin, Chris Sabo, and Hal Morris.
Steve Wayne (1920 – September 5, 2004) was a film and television actor appearing in movies and commercials for products such as Alka-Seltzer, Wheaties and Ocean Spray.
During a stint as the host of "Grandstand and Bandstand" on WMCA, he tried to audition for the Yankees, but sponsor Wheaties vetoed him out of hand.
Wheaties |
Blum's legacy with General Mills is most noted for three things: one, he is credited for being the person for putting the first female athlete on a Wheaties box (Mary Lou Retton), two, Blum is also regarded to be responsible for putting Walter Peyton on a Wheaties box which made Peyton the first African American athlete to do so, and lastly, the invention of a new cereal for General Mills; Cinnamon Toast Crunch, General Mills' most profitable brands.
Among his many notable accomplishments include taking the picture of Mary Lou Retton that was used on the Wheaties box after she won several gold medals at the 1984 Olympics.
Pep was a long-running rival to Wheaties, and also the sponsor of Mutual Radio's The Adventures of Superman radio series.