Blum helped to lead a start up company called "Cereal Partners Worldwide" (CPW) in Switzerland; they had partnered up with Nestlé for an equal interest in the company, 50/50.
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Blum's legacy with General Mills is most noted for three things: one, he is credited for being the person for putting the first female athlete on a Wheaties box (Mary Lou Retton), two, Blum is also regarded to be responsible for putting Walter Peyton on a Wheaties box which made Peyton the first African American athlete to do so, and lastly, the invention of a new cereal for General Mills; Cinnamon Toast Crunch, General Mills' most profitable brands.
Brad Pitt | Brad Henry | Brad Mehldau | Léon Blum | Brad Friedel | Brad Templeton | Brad Paisley | Brad Dourif | Brad Wardell | Brad Keywell | Brad Johnson | Brad Haddin | Brad Thor | Brad Meester | Brad Keselowski | Steven Blum | Brad Vigon | Brad Trost | Brad Rutter | Brad Pickett | Brad McQuaid | Brad McEwan | Brad Gilbert | Brad Fittler | Brad Bird | William Blum | Jason Blum | Bruno Blum | Brad Wood | Brad Slaight |