High Life has enjoyed a resurgence recently, using its humorous "Take Back the High Life" campaign—which features a common sense-wielding deliveryman (portrayed by Windell Middlebrooks) removing beer from "non-High Life locations" (such as restaurants serving $11.50 hamburgers) to position the brand as "a good honest beer at a tasty price".
Will Middlebrooks | Windell Middlebrooks | Willie Middlebrooks |