After the controversial Roc-A-Fella split, Steff was led to super producer Rich Harrison (who produced hits such as Amerie "1 Thing ", Jennifer Lopez "Get Right", and Beyoncé "Crazy In Love") who offered to sign the young performer to his growing Richcraft label through Atlantic Records after an impromptu audition, with dancers in tow.
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His father was a member of the gospel group Spirit, and his aunt—Gina Thompson—has worked with producer Rodney Jerkins.
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