It looks at Vistaprint, Shutterfly, Zazzle, CafePress, Starbucks, Dell, Subway, and other companies whose business concepts depend on customization.
This opened a new market of quantity-one consumer driven purchasing of digitally printed direct to garment goods and a surge of large online fulfillment operations to meet this growing demand such as DirectGarmentPrinting.com, Cafe Press, Zazzle, Skreened, RedBubble and Custom Ink.