Personera currently competes with companies such as Pixable, Shutterfly and lulu.com.
The major photo storage services (e.g. Kodak's Ofoto and Shutterfly and HP's Snapfish) have included the ability to produce picture books and calendars.
Since retiring, she has consulted for numerous high-tech and Internet companies, such as AOL, Google, Shutterfly, Qualcomm, and PlanetOut.
It looks at Vistaprint, Shutterfly, Zazzle, CafePress, Starbucks, Dell, Subway, and other companies whose business concepts depend on customization.
In addition to this, Shutterfly can export this data in XMP format to JPG files.