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In 2007, PG Tips reunited Johnny Vegas and the ITV Digital Monkey character puppeteered by Nigel Plaskitt and Susan Beattie, voiced by Ben Miller and made by Paul Jomain, following a holiday TV special about famously bad decisions (ITV Digital's launch) where they featured briefly.
Gidget "The Taco Bell Chihuahua" (February 7, 1994 - July 21, 2009) was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell, a division of Louisville, Kentucky (USA)-based Yum! Brands.
He is mostly known for appropriating the Camel advertising character that he calls Joe Camel (playing on his family name "Zhou") and making large paintings that reference famous western motifs from art history.